Monday, October 14, 2013

If We can Build Smart Shelves to Sell more can we do the Same to be Healthier?

This company is building "smart shelves," to help them identify people and sell to them more directly targeted adverts and products....

new display units located by checkout counters, that will use sensor technology to identify the age and sex of the would-be snacker, analytics to determine what type of guilty pleasure best appeals and a video display to deliver custom advertisements. "Knowing that a consumer is showing interest in the product gives us the opportunity to engage with them in real-time," 

THis seems like ideal technology to use in a medical setting to help influence patient behavior for positive effect and perhaps even in the home to positively influence good healthy behavior?