Wednesday, November 16, 2011

Get on Board the Social Media Train or Get Left Behind Like the Bank of America

Bank Of America Just Had The Ultimate Social Media Fail

Julia La Roche | Nov. 15, 2011, 10:54 AM | 61,418 | 49

This makes you wonder if Bank of America, which is currently axing 30,000 of its staff globally, already cut their social media team.

Or if they don't already have a social media team, they should really consider getting one after this social media fail. 

It's been just a week since Google Plus started allowing for companies to have pages on the social networking site and it looks like someone already beat Bank of America to the punch, according to Carl Franzen at Talking Points Memo.

BofA's Google Plus profile bashes the already embattled Charlotte, North Carolina-based bank. The page, which is no longer available, features unflattering pictures of former CEO Ken Lewis and mocking wall posts.

One wall post said, "Living under a tarp? I am too. My TARP is much bigger, however, and billions of dollars more expensive."

It's possible that the page could have been created by the bank initially and then later hacked. 

However, according to Chester Wisniewski at the IT security blog NakedSecurity, the page was likely created by a group that tricked Google into thinking they were Bank of America. 

We've included a screen shot below. [via TalkingPointsMemo]

BofA Google Plus

Image: TalkingPointsMemo

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The power of social media - few hospitals or healthcare facilities have any focus on this area (building a web site and running and e-mail server does not count).
The University of Maryland Medical Center (http://www.umm.edu/) springs to mind as one of the leaders in this area with an impressive outreach and connection. I'm not sure what or how they staff it but am willing obey its built into every area and not confined to one or two social media job functions.

For those hospitals considering Social Media - this presentation on slideshare is a good foundation on why this is important and what it can do for your facility and originates from the University of Maryland:

This is not just some passing fad. It is messy and this troubles many facilities and executives as it is hard to control and manage but that is just part of our future engagement with our staff, patents and colleagues around the country and indeed world.

This train has left the station - get on board or get left behind

Posted via email from drnic's posterous